Salt Block features the fresh flavors of an iconic American dining experience, reimagined. Since opening in 1993, they've been exploring salts from around the world and how they can be used to enhance traditional dishes. Watercolor textures, organic linework and shapes are applied throughout their branding to emulate salt formations. The wood accents seen in places such as the menu and press kit also hint at the natural, organic menu options. The color palette pulls from natural salt colors, ranging from earthy tones to peaches and pinks.
Created, styled and assembled company concept, design, and products (including all visuals and body copy)